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new book – ‘How Pleasure Works’ by Paul Bloom

May 28, 2010

How Pleasure Works

How Pleasure Works: The New Science of Why We Like What We Like by Paul Bloom (W.W. Norton)

(Kindle ed.)
(link for UK)

Product description from the publisher:

Yale psychologist Paul Bloom presents a striking new vision of the pleasures of everyday life. The thought of sex with a virgin is intensely arousing for many men. The average American spends over four hours a day watching television. Abstract art can sell for millions of dollars. Young children enjoy playing with imaginary friends and can be comforted by security blankets. People slow their cars to look at gory accidents, and go to movies that make them cry.

In this fascinating and witty account, Paul Bloom examines the science behind these curious desires, attractions, and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music, and stories. Drawing on insights from child development, philosophy, neuroscience, and behavioral economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it.

See also: Webpage for the book, Bloom’s Introduction to Psychology video course at Open Yale Courses

Comments (0) - new books,psychology

new book – ‘The Rational Optimist: How Prosperity Evolves’ by Matt Ridley

May 23, 2010

Rational Optimist

The Rational Optimist: How Prosperity Evolves by Matt Ridley (Harper, 2010)

(link for UK)

Product description from the publisher:

Life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down — all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people’s lives as never before. The pessimists who dominate public discourse insist that we will soon reach a turning point and things will start to get worse. But they have been saying this for two hundred years.

Yet Matt Ridley does more than describe how things are getting better. He explains why. Prosperity comes from everybody working for everybody else. The habit of exchange and specialization—which started more than 100,000 years ago—has created a collective brain that sets human living standards on a rising trend. The mutual dependence, trust, and sharing that result are causes for hope, not despair.

This bold book covers the entire sweep of human history, from the Stone Age to the Internet, from the stagnation of the Ming empire to the invention of the steam engine, from the population explosion to the likely consequences of climate change. It ends with a confident assertion that thanks to the ceaseless capacity of the human race for innovative change, and despite inevitable disasters along the way, the twenty-first century will see both human prosperity and natural biodiversity enhanced. Acute, refreshing, and revelatory, The Rational Optimist will change your way of thinking about the world for the better.

See also: Website for the book, plus author’s essay “Humans: Why They Triumphed”, WSJ, 5/22/10

Comments (0) - culture,human evolution,new books

new book – ‘The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us’

May 20, 2010

Invisible Gorilla

The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us by Christopher Chabris and Daniel Simons (Crown, 2010)

(Kindle edition)

(link for UK)

Product description from the publisher:

Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.

Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:

• Why a company would spend billions to launch a product that its own analysts know will fail
• How a police officer could run right past a brutal assault without seeing it
• Why award-winning movies are full of editing mistakes
• What criminals have in common with chess masters
• Why measles and other childhood diseases are making a comeback
• Why money managers could learn a lot from weather forecasters

Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.

The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

See also: Website for the book

Comments (0) - cognitive science,new books

coming next month – ‘Cognitive Surplus’ by Clay Shirky

May 16, 2010

Cognitive Surplus

Cognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirky is due out June 10 from Penguin.

(link for UK)

Product description from the publisher:

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we’ve had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion’s share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg’s tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

Here is Clay Shirky’s 2008 talk on “Gin, Television, and Social Surplus” (transcript here):

Comments (0) - culture,new books

new book – ‘How the Mind Uses the Brain’

May 13, 2010

How the Mind Uses the Brain

How the Mind Uses the Brain: To Move the Body and Image the Universe by Ralph D. Ellis and Natika Newton (Open Court, 2010)

(link for UK)

Product description from the publisher:

The nature of consciousness and the relationship between the mind and brain have become the most hotly debated topics in philosophy. This book explains and argues for a new approach called enactivism. Enactivism maintains that consciousness and all subjective thoughts and feelings arise from an organism’s attempts to use its environment in the service of purposeful action. The authors admit that their perspective presents many problems: How does one distinguish real action from reaction? Is it scientifically acceptable to say that the whole organism can use its parts, instead of being a mere summation of their separate mechanical reactions? What about the danger that this analysis will imply that physical systems fail to be “causally closed”? How the Mind Uses the Brain tries to answer these questions and represents a sharp break with tradition, arguing that consciousness and emotions are aspects of an organism’s ongoing self-organizational activity, driving information-processing rather than merely responding to it.

See also: Works by Ralph D. Ellis at PhilPapers

Comments (0) - consciousness,new books,philosophy of mind