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coming soon: ‘The Pursuit of Unhappiness: The Elusive Psychology of Well-Being’ by Daniel Haybron

November 3, 2008

The Pursuit of Unhappiness: The Elusive Psychology of Well-Being by Daniel Haybron (Oxford University Press, 2008) is due out on Nov. 15 in the US, already available in the UK.

Product Description
The pursuit of happiness is a defining theme of the modern era. But what if people aren’t very good at it? That is the question posed by this book, the first comprehensive philosophical treatment of happiness, understood here as a psychological phenomenon. Engaging heavily with the scientific literature, Dan Haybron argues that people probably know less about their own welfare, and may be less effective at securing it, than common belief has it. This is largely because human nature is surprisingly ill-suited to the pursuit of happiness. For the happiness that counts for well-being is not a matter of what we think about our lives, but of the quality of our emotional conditions. Yet our emotional lives are remarkably difficult to grasp. Moreover, we make a variety of systematic errors in the pursuit of happiness. These considerations suggest that we should rethink traditional assumptions about the good life and the good society. For instance, the pursuit of happiness may be primarily a matter of social context rather than personal choice.
This book offers an extensive guide to philosophical thinking about happiness and well-being, correcting serious misconceptions that have beset the literature. It will be a definitive resource for philosophers, social scientists, policymakers, and other students of well-being.

See also: Author’s webpage

Comments (0) - happiness,new books

Yudkowsky & Lanier: “Dreaming of an artificial intelligence” on Bloggingheads.tv

November 1, 2008

Usually on Saturday there is a good new video at Bloggingheads and this time it is an Eliezer Yudkowsky and Jaron Lanier “diavlog” on artificial intelligence:

Comments (0) - consciousness

new book: ‘Buyology’

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom (Doubleday Business, 2008)

Product Description
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:

Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.

Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves.

“Cool” brands, like iPods trigger our mating instincts.

Other senses – smell, touch, and sound – are so powerful, they physically arouse us when we see a product.

Sex doesn’t sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products – they often turn us away .

Companies routinely copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars.

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

The author’s website has chapter summaries and more.

“Buyology Roundup” at Neuromarketing collects reactions to the book.

Comments (0) - cognitive science,culture,new books

Neuroscience news at Silobreaker

October 29, 2008

The current InfoTip from information broker Mary Ellen Bates features Silobreaker, which is primarily a news site, but they do have a neuroscience news page. (Too bad there’s a typo on the top story right now but maybe I will be able to update the screenshot later.) As Bates mentions, there are some interesting data visualization tools on the right sidebar, including displays of article volume, media trends, and a network of related concepts.

Comments (0) - cognitive science

my mind on delicious

[The most current delicious items will now be displayed as the top blog post… (Feed Informer + WP Sticky plugin)] [11/3 update – This hangs up too much!]

Comments (0) - Uncategorized