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$2.99 kindle ebook at Amazon.com: ‘The Empathic Brain’ by Christian Keysers (2011)

January 4, 2013

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new book – ‘Myths of Happiness: What Should Make You Happy, but Doesn’t, What Shouldn’t Make You Happy, but Does’ by Sonja Lyubomirsky

Myths of Happiness

The Myths of Happiness: What Should Make You Happy, but Doesn’t, What Shouldn’t Make You Happy, but Does by Sonja Lyubomirsky (Penguin, 2013)

(kindle.ed), (amazon.co.uk)

Book description from the publisher:

Happiness expert Sonja Lyubomirsky’s research-based lessons in how to find opportunity in life’s thorniest moments

In The Myths of Happiness, Sonja Lyubomirsky isolates the major turning points of adult life, looking to both achievements (marriage, children, professional satisfaction, wealth) and failures (singlehood, divorce, financial ruin, illness) to reveal that our misconceptions about the impact of such events is perhaps the greatest threat to our long-term well-being.

Lyubomirsky argues that we have been given false promises—myths that assure us that lifelong happiness will be attained once we hit the culturally confirmed markers of adult success. This restricted view of happiness works to discourage us from recognizing the upside of any negative life turn and blocks us from recognizing our own growth potential. Our outsized expectations transform natural rites of passage into emotional land mines and steer us to make toxic decisions, as The Myths of Happiness reveals.

Because we expect the best (or the worst) from life’s turning points, we shortsightedly place too much weight on our initial emotional responses. The Myths of Happiness empowers readers to look beyond their first response, sharing scientific evidence that often it is our mindset—not our circumstances—that matters. Central to these findings is the notion of hedonic adaptation, the fact that people are far more adaptable than they think. Even after a major life change—good or bad—we tend to return to our initial happiness level, forgetting what once made us elated or why we felt that life was so unbearable. The Myths of Happiness offers the perspective we need to make wiser choices, sharing how to slow the effects of this adaptation after a positive turn and find the way forward in a time of darkness.

In The Myths of Happiness, Sonja Lyubomirsky turns an empirical eye to the biggest, messiest moments, providing readers with the clear-eyed vision they need to build the healthiest, most satisfying life. A corrective course on happiness and a call to regard life’s twists and turns with a more open mind, The Myths of Happiness shares practical lessons with life-changing potential.

Google Books preview:

See also: Book website

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new book – ‘Mastermind: How to Think Like Sherlock Holmes’ by Maria Konnikova

January 3, 2013

Mastermind

Mastermind: How to Think Like Sherlock Holmes by Maria Konnikova (Viking, 2013)

(kindle ed.),
(amazon.co.uk)

Book description from the publisher:

No fictional character is more renowned for his powers of thought and observation than Sherlock Holmes. But is his extraordinary intellect merely a gift of fiction, or can we learn to cultivate these abilities ourselves, to improve our lives at work and at home?

We can, says psychologist and journalist Maria Konnikova, and in Mastermind she shows us how. Beginning with the “brain attic”–Holmes’s metaphor for how we store information and organize knowledge–Konnikova unpacks the mental strategies that lead to clearer thinking and deeper insights. Drawing on twenty-first-century neuroscience and psychology, Mastermind explores Holmes’s unique methods of ever-present mindfulness, astute observation, and logical deduction.

In doing so, it shows how each of us, with some self-awareness and a little practice, can employ these same methods to sharpen our perceptions, solve difficult problems, and enhance our creative powers. For Holmes aficionados and casual readers alike, Konnikova reveals how the world’s most keen-eyed detective can serve as an unparalleled guide to upgrading the mind.

Google Books preview:

See also: Author’s website

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new book – ‘To Sell Is Human: The Surprising Truth About Moving Others’ by Daniel H. Pink

January 1, 2013

To Sell Is Human

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink (Riverhead, 2012)

(kindle ed.), (amazon.co.uk – 7 Feb 2013)

Book description from the publisher:

From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.

Google Books preview:

See also: Author’s website

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‘Connectome’ & more – January’s “100 Kindle Books for $3.99 or Less” at Amazon.com

Here’s January 2013’s batch of “100 Kindle Books for $3.99 or Less”, including:

Connectome

Connectome: How the Brain’s Wiring Makes Us Who We Are by Sebastian Seung (2012) for $2.99

Book description from the publisher:

Every person is unique, but science has struggled to pinpoint where, precisely, that uniqueness resides. Our genome may determine our eye color and even aspects of our character. But our friendships, failures, and passions also shape who we are. The question is: how?

Sebastian Seung is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It’s a monumental effort, but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia.

Connectome is a mind-bending adventure story that presents a daring scientific and technological vision for understanding what makes us who we are, both as individuals and as a species.

Think Twice

Think Twice: Harnessing the Power of Counterintuition by Michael Mauboussin (2009) for $2.99

Book description from the publisher:

Leaders in all fields-business, medicine, law, government-make crucial decisions every day. The harsh truth is that they mismanage many of those choices, even though they have the right intentions. These blunders take a huge toll on leaders, their organizations, and the people they serve.

Why is it so hard to make sound decisions? We fall victim to simplified mental routines that prevent us from coping with the complex realities inherent in important judgment calls. Yet these cognitive errors are preventable. In Think Twice, Michael Mauboussin shows you how to recognize-and avoid-common mental missteps, including:

-Misunderstanding cause-and-effect linkages

-Aggregating micro-level behavior to predict macro-level behavior

-Not considering enough alternative possibilities in making a decision

-Relying too much on experts

Sharing vivid stories from business and beyond, Mauboussin offers powerful rules for avoiding each error. And he explains how to know when it’s time to think twice-to question your reasoning and adopt decision-making strategies that are far more effective, even if they seem counterintuitive.

Master the art of thinking twice, and you’ll start spotting dangerous mental errors-in your own decisions and in those of others. Equipped with this awareness, you’ll soon begin making sounder judgment calls that benefit (rather than hurt) your organization.

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