my mind on books

Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World by Steven Quartz and Anette Asp (Farrar, Straus and Giroux, 2015)

(kindle ed.), (amazon.co.uk),

Book description from the publisher:

If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi’s jeans their iconic allure, look no further-in Cool, Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes.
We live in a world of conspicuous consumption, where the clothes we wear, the cars we drive, and the food we eat lead double lives: they don’t merely satisfy our needs; they also communicate our values, identities, and aspirations. In Beverly Hills, tourists flock to the famous Rodeo Drive-not to shop, but simply to take photographs of themselves in front of luxury stores. And for one week in August, hundreds of thousands of HarleyDavidson fans from all over the world descend on the remote town of Sturgis, South Dakota, and engulf the otherwise sleepy hamlet in the deafening roar of motorcycle engines. Why do brands inspire such devotion?
Quartz and Asp bring together groundbreaking findings in neuroscience, economics, and evolutionary biology to present a new understanding of why we consume and how our concepts of what is “cool”-be it designer jeans, smartphones, or craft beer-help drive the global economy. The authors highlight the underlying neurological and cultural processes that contribute to our often unconscious decision making, explaining how we’re able to navigate the supermarket on autopilot for certain items and yet arrive at the checkout counter with a basket full of products picked up on the spur of the moment. And they explore the opposite side of the consumer equation-the “choice architects” who design store interiors and the “coolhunters” who scour Berlin and Tokyo on the lookout for the latest trends. Through a novel combination of cultural and economic history and in-depth studies of the brain, Cool puts forth a provocative theory of consumerism that reveals the crucial missing links in an understanding of our spending habits: our brain’s status-seeking “social calculator” and an instinct to rebel that fuels our dislike of being subordinated by others. Quartz and Asp show how these ancient motivations make us natural-born consumers and how they sparked the emergence of “cool consumption” in the middle of the twentieth century, creating new lifestyle choices and routes to happiness. Examining how cool was reshaped in the 1990s by a changing society and the Internet, they unpack the social motivations behind today’s hip, ethical consumption, arguing that we should embrace, rather than deny, the power of consumerism.
Taking us from Norman Mailer to normcore, Cool is surprising at every turn, and will forever change the way you think about money, status, desire, happiness, and choice.

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Consciousness, Attention, and Conscious Attention by Carlos Montemayor and Harry Haladjian (MIT Press, 2015)

(amazon.co.uk)

Book description from the publisher:

In this book, Carlos Montemayor and Harry Haladjian consider the relationship between consciousness and attention. The cognitive mechanism of attention has often been compared to consciousness, because attention and consciousness appear to share similar qualities. But, Montemayor and Haladjian point out, attention is defined functionally, whereas consciousness is generally defined in terms of its phenomenal character without a clear functional purpose. They offer new insights and proposals about how best to understand and study the relationship between consciousness and attention by examining their functional aspects. The book’s ultimate conclusion is that consciousness and attention are largely dissociated.

Undertaking a rigorous analysis of current empirical and theoretical work on attention and consciousness, Montemayor and Haladjian propose a spectrum of dissociation — a framework that identifies the levels of dissociation between consciousness and attention — ranging from identity to full dissociation. They argue that conscious attention, the focusing of attention on the contents of awareness, is constituted by overlapping but distinct processes of consciousness and attention. Conscious attention, they claim, evolved after the basic forms of attention, increasing access to the richest kinds of cognitive contents.

Montemayor and Haladjian’s goal is to help unify the study of consciousness and attention across the disciplines. A focused examination of conscious attention will, they believe, enable theoretical progress that will further our understanding of the human mind.

Google Books preview:

recent book by Peter Hankins (Conscious Entities blog): 'The Shadow of Consciousness: A Little Less Wrong' http://t.co/sdKgTM4NdT

— Debbie A Foster (@mymindonbooks) April 24, 2015

Talking to Our Selves: Reflection, Ignorance, and Agency by John M. Doris (Oxford University Press, 2015)

(kindle ed.), (amazon.co.uk), (UK kindle ed.)

Book description from the publisher:

The unconscious, according to contemporary psychology, determines much of our lives: very often, we don’t know why we do what we do, or even exactly what we are doing. This realization undermines the philosophical-and common sense-picture of human beings as rational, responsible, agents whose behavior is ordered by their deliberations and decisions. Drawing on the latest scientific psychology and philosophical ethics, Talking to Our Selves develops a philosophically viable theory of agency and moral responsibility that fully accounts for the unsettling challenges posed by the sciences of mind.

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See also: Author’s website

The Varieties of Consciousness (Philosophy of Mind Series) by Uriah Kriegel (Oxford University Press, 2015)

(amazon.co.uk)

Book description from the publisher:

Recent work on consciousness has featured a number of debates on the existence and character of controversial types of phenomenal experience. Perhaps the best-known is the debate over the existence of a sui generis, irreducible cognitive phenomenology – a phenomenology proper to thought. Another concerns the existence of a sui generis phenomenology of agency. Such debates bring up a more general question: how many types of sui generis, irreducible, basic, primitive phenomenology do we have to posit to just be able to describe the stream of consciousness? This book offers a first general attempt to answer this question in contemporary philosophy. It develops a unified framework for systematically addressing this question and applies it to six controversial types of phenomenal experience, namely, those associated with thought and judgment, will and agency, pure apprehension, emotion, moral thought and experience, and the experience of freedom.

Google Books preview:

See also: Author’s website, with book introduction