my mind on books

Mastermind: How to Think Like Sherlock Holmes by Maria Konnikova (Viking, 2013)

(kindle ed.),
(amazon.co.uk)

Book description from the publisher:

No fictional character is more renowned for his powers of thought and observation than Sherlock Holmes. But is his extraordinary intellect merely a gift of fiction, or can we learn to cultivate these abilities ourselves, to improve our lives at work and at home?

We can, says psychologist and journalist Maria Konnikova, and in Mastermind she shows us how. Beginning with the “brain attic”–Holmes’s metaphor for how we store information and organize knowledge–Konnikova unpacks the mental strategies that lead to clearer thinking and deeper insights. Drawing on twenty-first-century neuroscience and psychology, Mastermind explores Holmes’s unique methods of ever-present mindfulness, astute observation, and logical deduction.

In doing so, it shows how each of us, with some self-awareness and a little practice, can employ these same methods to sharpen our perceptions, solve difficult problems, and enhance our creative powers. For Holmes aficionados and casual readers alike, Konnikova reveals how the world’s most keen-eyed detective can serve as an unparalleled guide to upgrading the mind.

Google Books preview:

See also: Author’s website

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink (Riverhead, 2012)

(kindle ed.), (amazon.co.uk – 7 Feb 2013)

Book description from the publisher:

From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.

Google Books preview:

See also: Author’s website

Here’s January 2013’s batch of “100 Kindle Books for $3.99 or Less”, including:

Connectome: How the Brain’s Wiring Makes Us Who We Are by Sebastian Seung (2012) for $2.99

Book description from the publisher:

Every person is unique, but science has struggled to pinpoint where, precisely, that uniqueness resides. Our genome may determine our eye color and even aspects of our character. But our friendships, failures, and passions also shape who we are. The question is: how?

Sebastian Seung is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It’s a monumental effort, but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia.

Connectome is a mind-bending adventure story that presents a daring scientific and technological vision for understanding what makes us who we are, both as individuals and as a species.

Think Twice: Harnessing the Power of Counterintuition by Michael Mauboussin (2009) for $2.99

Book description from the publisher:

Leaders in all fields-business, medicine, law, government-make crucial decisions every day. The harsh truth is that they mismanage many of those choices, even though they have the right intentions. These blunders take a huge toll on leaders, their organizations, and the people they serve.

Why is it so hard to make sound decisions? We fall victim to simplified mental routines that prevent us from coping with the complex realities inherent in important judgment calls. Yet these cognitive errors are preventable. In Think Twice, Michael Mauboussin shows you how to recognize-and avoid-common mental missteps, including:

-Misunderstanding cause-and-effect linkages

-Aggregating micro-level behavior to predict macro-level behavior

-Not considering enough alternative possibilities in making a decision

-Relying too much on experts

Sharing vivid stories from business and beyond, Mauboussin offers powerful rules for avoiding each error. And he explains how to know when it’s time to think twice-to question your reasoning and adopt decision-making strategies that are far more effective, even if they seem counterintuitive.

Master the art of thinking twice, and you’ll start spotting dangerous mental errors-in your own decisions and in those of others. Equipped with this awareness, you’ll soon begin making sounder judgment calls that benefit (rather than hurt) your organization.