my mind on books

Brainworks: The Mind-bending Science of How You See, What You Think, and Who You Are by Michael S. Sweeney (National Geographic, 2011)

(amazon.co.uk – 13 Oct)

Book description from the publisher:

Admit it. When you hear the word “neuroscience,” you expect something abstract and remote, very complex, of little practical value. But this time…it’s personal.

In a highly anticipated, three-part series airing on the National Geographic Channel in Fall 2011, National Geographic’s Brainworks makes YOU the test subject in an array of astonishing challenges and experiments. Your brain will be stimulated, fooled, and ultimately amazed, as scientists and other experts show you how this three-pound blob of gray matter effectively makes you, you.

The television program brings together a crack team of scientists and researchers from a wide range of fields, including neurology, psychology, and opthamology. Awareness expert Dan Simons and memory expert Elizabeth Loftus are just two of the notables who lend their considerable brainpower to this unprecedented project. The program also draws on the know-how of those who traffic in brain tricks—illusionists such as David Copperfield and Apollo Robbins and artists such as color expert Beau Lotto—to bring each mind-bending illusion to life.

The captivating companion book further messes with your head through the visual illusions discovered and perfected by masters of fine art as well as through deceptively simple illustrations that are finely crafted by psychologists to highlight the way we take in and process the world around us.

In three sections—”Seeing,” “Thinking,” and “Being”—you’ll see for yourself why these visual illusions and experiments hoodwink the brain. You’ll find out how the structure of the eye influences what you see. And you’ll think of events that may not have actually happened, in order to learn how the mind can create a false memory.

Rather than simply displaying a collection of puzzlers or visual illusions, each chapter guides you through a series of perceptual and thought experiments firsthand and then walks you through your brain’s reaction in clear, user-friendly language—providing every reader with a compelling personal interest in finding out why his or her mind acts the way it does.

Smart, exciting, and deeply engaging, Brainworks pulls you in, manipulates your mind, and leaves you with a better understanding—as well as a richer appreciation—of the mental marvels that we take for granted.

More new releases for Tues 9/6 – The Big Idea: How Breakthroughs of the Past Shape the Future by Timothy Ferriss (National Geographic, 2011) — (amazon.co.uk – 13 Oct)

The Two-Second Advantage: How We Succeed by Anticipating the Future–Just Enough by Vivek Ranadive and Kevin Maney (Crown Business, 2011) — (kindle ed.) — (amazon.co.uk )

Duels and Duets: Why Men and Women Talk So Differently by John L. Locke (Cambridge University Press, 2011)

(amazon.co.uk)

Book description from the publisher:

Why do men and women talk so differently? And how do these differences interfere with communication between the sexes? In search of an answer to these and other questions, John Locke takes the reader on a fascinating journey, from human evolution through ancient history to the present, revealing why men speak as they do when attempting to impress or seduce women, and why women adopt a very different way of talking when bonding with each other, or discussing rivals. When men talk to men, Locke argues, they frequently engage in a type of ‘dueling’, locking verbal horns with their rivals in a way that enables them to compete for the things they need, mainly status and sex. By contrast, much of women’s talk sounds more like a verbal ‘duet’, a harmonious way of achieving their goals by sharing intimate thoughts and feelings in private.

See also: More on the book (author’s blog post on Cambridge Extra at Linguist List)

Macro Cultural Psychology: A Political Philosophy of Mind by Carl Ratner (Oxford University Press, USA, 2011)

(amazon.co.uk)

Book description from the publisher:

This book articulates a bold, new, systematic theory of psychology, culture, and their interrelation. It explains how macro cultural factors — social institutions, cultural artifacts, and cultural concepts — are the cornerstones of society and how they form the origins and characteristics of psychological phenomena. This theory is used to explain the diversity of psychological phenomena such as emotions, self, intelligence, sexuality, memory, reasoning, perception, developmental processes, and mental illness. Ratner draws upon Lev Vygotsky’s sociocultural psychology, Bronfenbrenner’s ecological psychology, as well as work in sociology, anthropology, history, and geography, to explore the political implications and assumptions of psychological theories regarding social policy and reform.

The theory outlined here addresses current theoretical and political issues such as agency, realism, objectivity, subjectivism, structuralism, postmodernism, and multiculturalism. In this sense, the book articulates a systematic political philosophy of mind to examine numerous approaches to psychology, including indigenous psychology, cross-cultural psychology, activity theory, discourse analysis, mainstream psychology, and evolutionary psychology.

Willpower: Rediscovering the Greatest Human Strength by Roy F. Baumeister and John Tierney (Penguin, 2011)

(kindle ed.), (amazon.co.uk)

Book description from the publisher:

One of the world’s most esteemed and influential psychologists, Roy F. Baumeister, teams with New York Times science writer John Tierney to reveal the secrets of self-control and how to master it.

In Willpower, the pioneering researcher Roy F. Baumeister collaborates with renowned New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control.

In what became one of the most cited papers in social science literature, Baumeister discovered that willpower actually operates like a muscle: it can be strengthened with practice and fatigued by overuse. Willpower is fueled by glucose, and it can be bolstered simply by replenishing the brain’s store of fuel. That’s why eating and sleeping- and especially failing to do either of those-have such dramatic effects on self-control (and why dieters have such a hard time resisting temptation).

Baumeister’s latest research shows that we typically spend four hours every day resisting temptation. No wonder people around the world rank a lack of self-control as their biggest weakness. Willpower looks to the lives of entrepreneurs, parents, entertainers, and artists-including David Blaine, Eric Clapton, and others-who have flourished by improving their self-control.?

The lessons from their stories and psychologists’ experiments can help anyone. You learn not only how to build willpower but also how to conserve it for crucial moments by setting the right goals and using the best new techniques for monitoring your progress. Once you master these techniques and establish the right habits, willpower gets easier: you’ll need less conscious mental energy to avoid temptation. That’s neither magic nor empty self-help sloganeering, but rather a solid path to a better life.

Combining the best of modern social science with practical wisdom, Baumeister and Tierney here share the definitive compendium of modern lessons in willpower. As our society has moved away from the virtues of thrift and self-denial, it often feels helpless because we face more temptations than ever. But we also have more knowledge and better tools for taking control of our lives. However we define happiness–a close-knit family, a satisfying career, financial security–we won’t reach it without mastering self-control.

See also: “Do you suffer from decision fatigue” – 8/17/11 New York Times Magazine article adapted from the book, “How to Learn Self-Control,” article on the book at BookBeast

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