my mind on books

The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us by Christopher Chabris and Daniel Simons (Crown, 2010)

(Kindle edition)

(link for UK)

Product description from the publisher:

Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.

Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:

• Why a company would spend billions to launch a product that its own analysts know will fail
• How a police officer could run right past a brutal assault without seeing it
• Why award-winning movies are full of editing mistakes
• What criminals have in common with chess masters
• Why measles and other childhood diseases are making a comeback
• Why money managers could learn a lot from weather forecasters

Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.

The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

See also: Website for the book

Cognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirky is due out June 10 from Penguin.

(link for UK)

Product description from the publisher:

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we’ve had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion’s share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg’s tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

Here is Clay Shirky’s 2008 talk on “Gin, Television, and Social Surplus” (transcript here):

How the Mind Uses the Brain: To Move the Body and Image the Universe by Ralph D. Ellis and Natika Newton (Open Court, 2010)

(link for UK)

Product description from the publisher:

The nature of consciousness and the relationship between the mind and brain have become the most hotly debated topics in philosophy. This book explains and argues for a new approach called enactivism. Enactivism maintains that consciousness and all subjective thoughts and feelings arise from an organism’s attempts to use its environment in the service of purposeful action. The authors admit that their perspective presents many problems: How does one distinguish real action from reaction? Is it scientifically acceptable to say that the whole organism can use its parts, instead of being a mere summation of their separate mechanical reactions? What about the danger that this analysis will imply that physical systems fail to be “causally closed”? How the Mind Uses the Brain tries to answer these questions and represents a sharp break with tradition, arguing that consciousness and emotions are aspects of an organism’s ongoing self-organizational activity, driving information-processing rather than merely responding to it.

See also: Works by Ralph D. Ellis at PhilPapers

The Winner’s Brain: 8 Strategies Great Minds Use to Achieve Success by Jeff Brown and Mark Fenske with Liz Neporent (Da Capo Lifelong Books, 2010)

(Kindle edition)

(link for UK)
Product description from the publisher:

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life—you just need to develop the right brain for it.

In The Winner’s Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what—and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain’s hidden potential, using:

• Balance: Make emotions work in your favor
• Bounce: Create a failure-resistant brain
• Opportunity Radar: Spot hot prospects previously hidden by problems
• Focus Laser: Lock into what’s important
• Effort Accelerator: Cultivate the drive to win

Along the way, meet dozens of interesting people who possess “win factors” (like the inventor of Whac-A-Mole™) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner’s Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.

See also: Website for the book, where an excerpt is available, plus a link to the authors’ blog and more; Article from Harvard Mental Health Letter

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky (Portfolio Hardcover, 2010)

(link for UK)

Product description from the publisher:

How the world’s leading innovators push their ideas to fruition again and again

Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world’s problems, and artistic breakthroughs are common, but great execution is rare.

According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That’s why he founded Behance, a company that helps creative people and teams across industries develop these skills.

Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as:

•Generate ideas in moderation and kill ideas liberally
•Prioritize through nagging
•Encourage fighting within your team

While many of us obsess about discovering great new ideas, Belsky shows why it’s better to develop the capacity to make ideas happen-a capacity that endures over time.

See also: Website for the book, where an excerpt is available, and more.

Here’s a “summary preview” from readitfor.me:

Toward a Cognitive Theory of Narrative Acts ed. by Frederick Luis Aldama (University of Texas Press, 2010). Aldama is also the author of ‘Your Brain on Latino Comics’.

(‘Toward a Cognitive Theory of Narrative Acts’ at amazon.co.uk)

Product description from the publisher:

Toward a Cognitive Theory of Narrative Acts brings together in one volume cutting-edge research that turns to recent findings in cognitive and neurobiological sciences, psychology, linguistics, philosophy, and evolutionary biology, among other disciplines, to explore and understand more deeply various cultural phenomena, including art, music, literature, and film. The essays fulfilling this task for the general reader as well as the specialist are written by renowned authors H. Porter Abbott, Patrick Colm Hogan, Suzanne Keen, Herbert Lindenberger, Lisa Zunshine, Katja Mellman, Lalita Pandit Hogan, Klarina Priborkin, Javier Gutiérrez-Rexach, Ellen Spolsky, and Richard Walsh. Among the works analyzed are plays by Samuel Beckett, novels by Maxine Hong Kingston, music compositions by Igor Stravinsky, art by Jean-Baptiste-Simeon Chardin, and films by Michael Haneke. Each of the essays shows in a systematic, clear, and precise way how music, art, literature, and film work in and of themselves and also how they are interconnected. Finally, while each of the essays is unique in style and methodological approach, together they show the way toward a unified knowledge of artistic creativity.

The Table of Contents & Introduction are available at the publisher’s website.