my mind on books

In Pursuit of Elegance: Why the Best Ideas Have Something Missing by Matthew May (Broadway Business, 2009)

Product description from the publisher:

What made the Sopranos finale one of the most-talked-about events in television history?

Why is sudoku so addictive and the iPhone so irresistible?

What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?

Elegance.

In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is.

In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.

See also: book website

Catching Fire: How Cooking Made Us Human by Harvard primatologist Richard Wrangham (Basic Books, 2009) (which also has a Kindle edition)

Product Description from the publisher

Until two million years ago, our ancestors were apelike beings the size of chimpanzees. Then Homo erectus was born and we became human. What caused this extraordinary transformation?

In this stunningly original book, renowned primatologist Richard Wrangham argues that cooking created the human race. At the heart of Catching Fire lies an explosive new idea: The habit of eating cooked rather than raw food permitted the digestive tract to shrink and the human brain to grow, helped structure human society, and created the male-female division of labor. As our ancestors adapted to using fire, humans emerged as “the cooking apes.”

A groundbreaking new theory of evolution, Catching Fire offers a startlingly original argument about how we came to be the social, intelligent, and sexual species we are today.

See also: Scientific American interview – “Evolving bigger brains through cooking”

“The evolution of cooking” at Edge

I just chanced across this book at Amazon: On the Origin of Stories: Evolution, Cognition, and Fiction by Brian Boyd (Belknap Press, 2009). I’d seen it mentioned over a year ago in an article by Boyd.

Product Description from the publisher

A century and a half after the publication of Origin of Species, evolutionary thinking has expanded beyond the field of biology to include virtually all human-related subjects—anthropology, archeology, psychology, economics, religion, morality, politics, culture, and art. Now a distinguished scholar offers the first comprehensive account of the evolutionary origins of art and storytelling. Brian Boyd explains why we tell stories, how our minds are shaped to understand them, and what difference an evolutionary understanding of human nature makes to stories we love.

Art is a specifically human adaptation, Boyd argues. It offers tangible advantages for human survival, and it derives from play, itself an adaptation widespread among more intelligent animals. More particularly, our fondness for storytelling has sharpened social cognition, encouraged cooperation, and fostered creativity.

After considering art as adaptation, Boyd examines Homer’s Odyssey and Dr. Seuss’s Horton Hears a Who! demonstrating how an evolutionary lens can offer new understanding and appreciation of specific works. What triggers our emotional engagement with these works? What patterns facilitate our responses? The need to hold an audience’s attention, Boyd underscores, is the fundamental problem facing all storytellers. Enduring artists arrive at solutions that appeal to cognitive universals: an insight out of step with contemporary criticism, which obscures both the individual and universal. Published for the bicentenary of Darwin’s birth and the 150th anniversary of the publication of Origin of Species, Boyd’s study embraces a Darwinian view of human nature and art, and offers a credo for a new humanism.

Spent: Sex, Evolution, and Consumer Behavior by evolutionary psychologist Geoffrey Miller is due out this Thurs. May 14 from Viking. (Here is the Kindle edition)

Product description from the publisher:

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending

Evolutionary psychology—the compelling science of human nature—has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science’s principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding—and improving—our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

Miller’s previous book was The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature.

by Robert Lanza and Bob Berman (Benbella Books, 2009)

Biocentrism: How Life and Consciousness Are the Keys to Understanding the True Nature of the Universe

Every now and then, a simple yet radical idea shakes the very foundations of knowledge. The startling discovery that the world was not flat challenged and ultimately changed the way people perceived themselves and their relationships with the world. For most humans of the 15th century, the notion of Earth as ball of rock was nonsense. The whole of Western natural philosophy is undergoing a sea change again, forced upon us by the experimental findings of quantum theory. At the same time, these findings have increased our doubt and uncertainty about traditional physical explanations of the universe’s genesis and structure.

Biocentrism completes this shift in worldview, turning the planet upside down again with the revolutionary view that life creates the universe instead of the other way around. In this new paradigm, life is not just an accidental byproduct of the laws of physics.

Biocentrism takes the reader on a seemingly improbable but ultimately inescapable journey through a foreign universe–our own–from the viewpoints of an acclaimed biologist and a leading astronomer. Switching perspective from physics to biology unlocks the cages in which Western science has unwittingly managed to confine itself. Biocentrism shatters the reader’s ideas of life, time and space, and even death. At the same time, it releases us from the dull worldview that life is merely the activity of an admixture of carbon and a few other elements; it suggests the exhilarating possibility that life is fundamentally immortal.

Biocentrism awakens in readers a new sense of possibility and is full of so many shocking new perspectives that the reader will never see reality the same way again.

See also: excerpt in May 2009 Discover Magazine

Author Robert Lanza’s website