Need a ‘Nudge’?
March 2, 2008
“When shove comes to push” in today’s Boston Globe (March 2) looks at the forthcoming book Nudge: Improving Decisions About Health, Wealth, and Happiness by economist Richard Thaler and legal scholar Cass Sunstein.
From the book description:
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice.
