April 27, 2015
Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World by Steven Quartz and Anette Asp (Farrar, Straus and Giroux, 2015)
(kindle ed.), (amazon.co.uk),
Book description from the publisher:
If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi’s jeans their iconic allure, look no further-in Cool, Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes.
We live in a world of conspicuous consumption, where the clothes we wear, the cars we drive, and the food we eat lead double lives: they don’t merely satisfy our needs; they also communicate our values, identities, and aspirations. In Beverly Hills, tourists flock to the famous Rodeo Drive-not to shop, but simply to take photographs of themselves in front of luxury stores. And for one week in August, hundreds of thousands of HarleyDavidson fans from all over the world descend on the remote town of Sturgis, South Dakota, and engulf the otherwise sleepy hamlet in the deafening roar of motorcycle engines. Why do brands inspire such devotion?
Quartz and Asp bring together groundbreaking findings in neuroscience, economics, and evolutionary biology to present a new understanding of why we consume and how our concepts of what is “cool”-be it designer jeans, smartphones, or craft beer-help drive the global economy. The authors highlight the underlying neurological and cultural processes that contribute to our often unconscious decision making, explaining how we’re able to navigate the supermarket on autopilot for certain items and yet arrive at the checkout counter with a basket full of products picked up on the spur of the moment. And they explore the opposite side of the consumer equation-the “choice architects” who design store interiors and the “coolhunters” who scour Berlin and Tokyo on the lookout for the latest trends. Through a novel combination of cultural and economic history and in-depth studies of the brain, Cool puts forth a provocative theory of consumerism that reveals the crucial missing links in an understanding of our spending habits: our brain’s status-seeking “social calculator” and an instinct to rebel that fuels our dislike of being subordinated by others. Quartz and Asp show how these ancient motivations make us natural-born consumers and how they sparked the emergence of “cool consumption” in the middle of the twentieth century, creating new lifestyle choices and routes to happiness. Examining how cool was reshaped in the 1990s by a changing society and the Internet, they unpack the social motivations behind today’s hip, ethical consumption, arguing that we should embrace, rather than deny, the power of consumerism.
Taking us from Norman Mailer to normcore, Cool is surprising at every turn, and will forever change the way you think about money, status, desire, happiness, and choice.
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- cognitive science,culture,new books,psychology
March 14, 2015
Curiosity by Alberto Manguel (Yale University Press, 2015)
(kindle ed.), (amazon.co.uk), (UK kindle ed.)
Book description from the publisher:
Curiosity has been seen through the ages as the impulse that drives our knowledge forward and the temptation that leads us toward dangerous and forbidden waters. The question “Why?” has appeared under a multiplicity of guises and in vastly different contexts throughout the chapters of human history. Why does evil exist? What is beauty? How does language inform us? What defines our identity? What is our responsibility to the world? In Alberto Manguel’s most personal book to date, the author tracks his own life of curiosity through the reading that has mapped his way.
Manguel chooses as his guides a selection of writers who sparked his imagination. He dedicates each chapter to a single thinker, scientist, artist, or other figure who demonstrated in a fresh way how to ask “Why?” Leading us through a full gallery of inquisitives, among them Thomas Aquinas, David Hume, Lewis Carroll, Rachel Carson, Socrates, and, most importantly, Dante, Manguel affirms how deeply connected our curiosity is to the readings that most astonish us, and how essential to the soaring of our own imaginations.
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- culture,new books,psychology
January 30, 2015
Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate by Shawn DuBravac (Regnery Publishing, 2015)
(kindle ed.), (amazon.co.uk), (UK kindle ed.)
Book description from the publisher:
A New York Times Bestseller!
Our world is about to change.
In Digital Destiny: How the New Age of Data Will Change the Way We Live, Work, and Communicate, Shawn DuBravac, chief economist and senior director of research at the Consumer Electronics Association (CEA), argues that the groundswell of digital ownership unfolding in our lives signals the beginning of a new era for humanity. Beyond just hardware acquisition, the next decade will be defined by an all-digital lifestyle and the “Internet of Everything”—where everything, from the dishwasher to the wristwatch, is not only online, but acquiring, analyzing, and utilizing the data that surrounds us. But what does this mean in practice?
It means that some of mankind’s most pressing problems, such as hunger, disease, and security, will finally have a solution. It means that the rise of driverless cars could save thousands of American lives each year, and perhaps hundreds of thousands more around the planet. It means a departure from millennia-old practices, such as the need for urban centers. It means that massive inefficiencies, such as the supply chains in Africa allowing food to rot before it can be fed to the hungry, can be overcome. It means that individuals will have more freedom in action, work, health, and pursuits than ever before.
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See also: Author’s website
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- culture,new books
January 18, 2015
The Anthropology of Intentions: Language in a World of Others by Alessandro Duranti (Cambridge University Press, 2015)
(kindle ed.), (amazon.co.uk), (UK kindle ed.)
Book description from the publisher:
How and to what extent do people take into account the intentions of others? Alessandro Duranti sets out to answer this question, showing that the role of intentions in human interaction is variable across cultures and contexts. Through careful analysis of data collected over three decades in US and Pacific societies, Duranti demonstrates that, in some communities, social actors avoid intentional discourse, focusing on the consequences of actions rather than on their alleged original goals. In other cases, he argues, people do speculate about their own intentions or guess the intentions of others, including in some societies where it was previously assumed they avoid doing so. To account for such variation, Duranti proposes an ‘intentional continuum’, a concept that draws from phenomenology and the detailed analysis of face-to-face interaction. A combination of new essays and classic re-evaluations, the book draws together findings from anthropology, linguistics and philosophy to offer a penetrating account of the role of intentions in defining human action.
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- culture,language,new books
