Michael Shermer (‘The Believing Brain’) on the Colbert Report
July 12, 2011
books on the mind, consciousness, cognitive science…
July 12, 2011
June 27, 2011
Somehow I missed this book when it came out last February: I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World by James Geary (Harper, 2011)
Product description from the publisher:
From President Obama’s political rhetoric to the housing bubble bust, James Geary proves in this fascinating and entertaining book that every aspect of our experience is molded by metaphor.
“It is the East, and Juliet is the sun!” This is one of Shakespeare’s most famous lines and one of the most well-known metaphors in literature. But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas. It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology.
In I Is an Other, James Geary takes readers from Aristotle’s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness.
Witty, persuasive, and original, I Is an Other showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open your eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life.
Preview of Kindle edition:
See also: Author’s website, TED talk:
June 7, 2011
Three titles to look forward to in October:
The Better Angels of Our Nature: Why Violence Has Declined by Steven Pinker (Viking Adult, October 4, 2011)
(kindle ed.), (amazon.co.uk – 6 Oct 2011)
Product description from the publisher:
The author of The New York Times bestseller The Stuff of Thought offers a controversial history of violence.
Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millennia and we may be living in the most peaceful time in our species’s existence. For most of history, war, slavery, infanticide, child abuse, assassinations, pogroms, gruesome punishments, deadly quarrels, and genocide were ordinary features of life. But today, Pinker shows (with the help of more than a hundred graphs and maps) all these forms of violence have dwindled and are widely condemned. How has this happened?
This groundbreaking book continues Pinker’s exploration of the essence of human nature, mixing psychology and history to provide a remarkable picture of an increasingly nonviolent world. The key, he explains, is to understand our intrinsic motives- the inner demons that incline us toward violence and the better angels that steer us away-and how changing circumstances have allowed our better angels to prevail. Exploding fatalist myths about humankind’s inherent violence and the curse of modernity, this ambitious and provocative book is sure to be hotly debated in living rooms and the Pentagon alike, and will challenge and change the way we think about our society.
The Magic of Reality: How We Know What’s Really True by Richard Dawkins, illustrated by Dave McKean (Free Press, October 4, 2011)
(kindle ed.), (amazon.co.uk – 15 Sep 2011)
Product description from the publisher:
Richard Dawkins’s The Selfish Gene revolutionized the way we see natural selection. His blockbuster The God Delusion provoked worldwide debate. Now this master science writer has teamed up with David McKean, a master of the graphic novel, to create a new genre: the graphic science book.
The Magic of Reality
Science is our most precise and powerful tool for making sense of the world. Before we developed the scientific method, we created rich mythologies to explain the unknown. The pressing questions that primitive men and women asked are the same ones we ask as children. Who was the first person? What is the sun? The myths that address these questions are beautiful, but in every case their beauty is exceeded by the scientific truth.
With characteristic clarity and verve, Dawkins uses each chapter to answer one of these big questions. Looking first at some of the myths that arose to answer the question, he then, with the help of McKean’s marvelous full-color illustrations, dazzles us with the facts. He looks at the building blocks of matter, the first humans, the sun—explaining the life and death of stars; why there’s a night and a day—ranging from our solar system to the inner workings of our planet; what a rainbow really is—going from the rainbow in your backyard to the age of the universe; and finally, he poses a question that still baffles scientists: When did everything begin? This is a frame-by-frame look at the infinite beauty behind everyday phenomenon.
Thinking, Fast and Slow by Daniel Kahneman (Farrar, Straus and Giroux, October 25, 2011)
Product description from the publisher:
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many disciplines – including economics, business, law and philosophy – and have been hugely influential on Daniel Ariely, Richard Thaler, Steven Pinker, Jonah Lehrer, and Daniel Gilbert, among many other well-known writers. But, until now, he has never brought together his many years of research and thinking in one book.
In the highly anticipated Thinking, Fast and Slow, Kahneman introduces the “machinery of the mind.” Two systems drive the way we think and make choices: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities and also the faults and biases of fast thinking, and the pervasive influence of intuitive impressions on our thoughts and our choices. The role of optimism in opening up a new business and the importance of luck in a successful corporate strategy, the difficulties of predicting what will make us happy in the future and the psychological pitfalls of playing the stock market – each of these can only be understood by knowing how the two systems work together to shape our judgments and decision making.
Engaging the reader in a lively conversation about how we think, Kahneman shows where we can trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choice are made in both our business and personal lives – and how we can guard against the mental glitches that often get us into trouble. Kahneman will change the way you think about thinking.
May 23, 2011
Landscape of the Mind: Human Evolution and the Archaeology of Thought by John F. Hoffecker (Columbia University Press, 2011)
Product description from the publisher:
John F. Hoffecker explores the origin and growth of the mind, drawing on information from the human fossil record, archaeology, and history. Hoffecker argues that, as an indirect result of bipedal locomotion, early humans developed a feedback relationship among their hands, brains, and tools, evolving the capacity to externalize thoughts in the form of shaped stone objects. When anatomically modern humans evolved a parallel capacity to externalize thought as symbolic language, individual brains within social groups were integrated into a neocortical internet, or super-brain, thus giving birth to the mind. Noting that archaeological traces of symbolism coincide with evidence for the ability to generate novel technology, Hoffecker contends that human creativity, as well as higher-order consciousness, is a product of the collective super-brain. Hoffecker equates the subsequent growth of the mind with human history, which began in Africa more than 50,000 years ago. As anatomically modern humans spread across the globe, adapting to a variety of climates and habitats, they redesigned themselves technologically and developed alternative realities via toolmaking, tool use, and artistic expression. Hoffecker connects the rise of civilization to a hierarchical reorganization of the super-brain, triggered by explosive population growth. According to him, subsequent history reflects the varying degrees to which rigid hierarchies of states and empires suppressed the creative powers of the mind, constraining the further accumulation of knowledge. The modern world emerged from the fragments of a collapsed empire after 1200 AD. In the final chapter, Hoffecker speculates on the possibility of artificial intelligence and a mind without biology.
See also: “Evolution of human ‘super-brain’ tied to development of bipedalism, tool-making” at EurekAlert
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May 17, 2011
Brain Culture: Neuroscience and Popular Media by Davi Johnson Thornton (Rutgers University Press, 2011)
Product description from the publisher:
Brain Culture investigates the American obsession with the health of the brain. The brain has become more than a bodily organ, acquiring a near-mystical status. The message that this organ is the key to everything is everywhere–in self-help books that tell us to work on our brains to achieve happiness and enlightenment, in drug advertisements that promise a few tweaks to our brain chemistry will cure us of our discontents, and in politicians’ speeches that tell us that our brains are national resources essential to our economic prosperity.
Davi Johnson Thornton looks at these familiar messages, tracing the ways that brain science and colorful brain images produced by novel scientific technologies are taken up and distributed in popular media. She tracks the impact of the message that, “you are your brain” across multiple contemporary contexts, analyzing its influence on child development, family life, education, and public policy. Brain Culture shows that our fixation on the brain is not simply a reaction to scientific progress, but a cultural phenomenon deeply tied to social and political values of individualism and limitless achievement.