my mind on books

Bounce: Mozart, Federer, Picasso, Beckham, and the Science of Success by Matthew Syed (Harper, 2010).

(link for UK – Bounce: How Champions Are Made)

Product description from the publisher:

Why have all the sprinters who have run the 100 meters in under ten seconds been black?

What’s one thing Mozart, Venus Williams, and Michelangelo have in common?

Is it good to praise a child’s intelligence?

Why are baseball players so superstitious?

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it’s on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature—why we win, why we don’t, and how we really play the game of life. Bounce reveals how competition—the most vivid, primal, and dramatic of human pursuits—provides vital insight into many of the most controversial issues of our time, from biology and economics, to psychology and culture, to genetics and race, to sports and politics.

Backed by cutting-edge scientific research and case studies, Syed shatters long-held myths about meritocracy, talent, performance, and the mind. He explains why some people thrive under pressure and others choke, and weighs the value of innate ability against that of practice, hard work, and will. From sex to math, from the motivation of children to the culture of big business, Bounce shows how competition provides a master key with which to unlock the mysteries of the world.

See What I’m Saying: The Extraordinary Powers of Our Five Senses by psychologist Lawrence D. Rosenblum (W.W. Norton, 2010).

(link for UK)

Product description from the publisher:

An in-depth look at the science that explains the hidden powers of the five senses and how to harness their potential. In this revealing romp through the mysteries of human perception, University of California psychologist and researcher Lawrence Rosenblum explores the astonishing abilities of the five senses–skills of which most of us are remarkably unaware. Drawing on groundbreaking insights into the brain’s plasticity and integrative powers, including findings from his own research, Rosenblum examines how our brains use the subtlest information to perceive the world. A blind person, for example, can “see” through batlike echolocation; a Master Sommelier can actually taste the grape variety, region, and vintage of an obscure wine; and pheromones can subliminally signal a lover’s compatibility.

To illustrate these implicit perceptual skills, Rosenblum takes us from the “beep” baseball fields where blind players swing at beeping balls, to a pitch-black restaurant where diners experience taste without the aid of sight. We accompany him on a visit to an Oscar-winning animator who explains how the public’s expertise in perceiving faces has made his job so difficult; and a visit with a supermodel to discuss why beautiful faces are irresistible.

New studies have shed light on the surprising power and reach of our senses. It turns out that our brains use entire forms of perceptual information of which we are largely unaware. We can hear things that don’t make sounds, feel things without touching them, see things with no form, and smell things that have no discernible odor. Throughout the book, Rosenblum not only illuminates the fascinating science behind our hidden perceptual powers, but demonstrates how increased awareness of these abilities can actually lead us to enhance how we use them.

See also: Website for the book

With 21 all 5-star customer reviews on Amazon.com, this must be a book that exemplifies its subject matter: Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead (HarperBusiness, 2010)

(link for UK)

Product description from the publisher:

What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It’s more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination’s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar “Just Say No” program actually increased drug use among teens, by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog.

Whether you realize it or not, you’re already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

See also: Author’s website

Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose by Deirdre Barrett (W.W. Norton, 2010)

(link for UK)

Product description from the publisher:

A Harvard psychologist explains how our once-helpful instincts get hijacked in our garish modern world. Our instincts—for food, sex, or territorial protection— evolved for life on the savannahs 10,000 years ago, not in today’s world of densely populated cities, technological innovations, and pollution. We now have access to a glut of larger-than-life objects, from candy to pornography to atomic weapons—that gratify these gut instincts with often-dangerous results. Animal biologists coined the term “supernormal stimuli” to describe imitations that appeal to primitive instincts and exert a stronger pull than real things, such as soccer balls that geese prefer over eggs. Evolutionary psychologist Deirdre Barrett applies this concept to the alarming disconnect between human instinct and our created environment, demonstrating how supernormal stimuli are a major cause of today’s most pressing problems, including obesity and war. However, Barrett does more than show how unfettered instincts fuel dangerous excesses. She also reminds us that by exercising self-control we can rein them in, potentially saving ourselves and civilization.

The Art of Choosing by Sheena Iyengar (Twelve, 2010)

link for UK

Product description from the publisher:

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.