‘Connectome’ & more – January’s “100 Kindle Books for $3.99 or Less” at Amazon.com
January 1, 2013
Here’s January 2013’s batch of “100 Kindle Books for $3.99 or Less”, including:
Connectome: How the Brain’s Wiring Makes Us Who We Are by Sebastian Seung (2012) for $2.99
Book description from the publisher:
Every person is unique, but science has struggled to pinpoint where, precisely, that uniqueness resides. Our genome may determine our eye color and even aspects of our character. But our friendships, failures, and passions also shape who we are. The question is: how?
Sebastian Seung is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It’s a monumental effort, but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia.
Connectome is a mind-bending adventure story that presents a daring scientific and technological vision for understanding what makes us who we are, both as individuals and as a species.
Think Twice: Harnessing the Power of Counterintuition by Michael Mauboussin (2009) for $2.99
Book description from the publisher:
Leaders in all fields-business, medicine, law, government-make crucial decisions every day. The harsh truth is that they mismanage many of those choices, even though they have the right intentions. These blunders take a huge toll on leaders, their organizations, and the people they serve.
Why is it so hard to make sound decisions? We fall victim to simplified mental routines that prevent us from coping with the complex realities inherent in important judgment calls. Yet these cognitive errors are preventable. In Think Twice, Michael Mauboussin shows you how to recognize-and avoid-common mental missteps, including:
-Misunderstanding cause-and-effect linkages
-Aggregating micro-level behavior to predict macro-level behavior
-Not considering enough alternative possibilities in making a decision
-Relying too much on experts
Sharing vivid stories from business and beyond, Mauboussin offers powerful rules for avoiding each error. And he explains how to know when it’s time to think twice-to question your reasoning and adopt decision-making strategies that are far more effective, even if they seem counterintuitive.
Master the art of thinking twice, and you’ll start spotting dangerous mental errors-in your own decisions and in those of others. Equipped with this awareness, you’ll soon begin making sounder judgment calls that benefit (rather than hurt) your organization.
