New book on economics of everyday life: ‘The Logic of Life’ by Tim Harford
Written on January 20, 2008
The Logic of Life: The Rational Economics of an Irrational World
In this deftly reasoned book, Harford argues that life is logical after all. Under the surface of everyday insanity, hidden incentives are at work, and Harford shows these incentives emerging in the most unlikely places.
Using tools ranging from animal experiments to supercomputer simulations, an ambitious new breed of economist is trying to unlock the secrets of society. The Logic of Life is the first book to map out the astonishing insights and frustrating blind spots of this new economics in a way that anyone can enjoy.
This book reminds me of Freakonomics and has gotten an endorsement from the Freakonomics blog.
The Oregonian has an interview with the author.
Filed in: culture,new books,psychology.
