my mind on books

Try a book search here:

See What I’m Saying: The Extraordinary Powers of Our Five Senses by psychologist Lawrence D. Rosenblum (W.W. Norton, 2010).

(link for UK)

Product description from the publisher:

An in-depth look at the science that explains the hidden powers of the five senses and how to harness their potential. In this revealing romp through the mysteries of human perception, University of California psychologist and researcher Lawrence Rosenblum explores the astonishing abilities of the five senses–skills of which most of us are remarkably unaware. Drawing on groundbreaking insights into the brain’s plasticity and integrative powers, including findings from his own research, Rosenblum examines how our brains use the subtlest information to perceive the world. A blind person, for example, can “see” through batlike echolocation; a Master Sommelier can actually taste the grape variety, region, and vintage of an obscure wine; and pheromones can subliminally signal a lover’s compatibility.

To illustrate these implicit perceptual skills, Rosenblum takes us from the “beep” baseball fields where blind players swing at beeping balls, to a pitch-black restaurant where diners experience taste without the aid of sight. We accompany him on a visit to an Oscar-winning animator who explains how the public’s expertise in perceiving faces has made his job so difficult; and a visit with a supermodel to discuss why beautiful faces are irresistible.

New studies have shed light on the surprising power and reach of our senses. It turns out that our brains use entire forms of perceptual information of which we are largely unaware. We can hear things that don’t make sounds, feel things without touching them, see things with no form, and smell things that have no discernible odor. Throughout the book, Rosenblum not only illuminates the fascinating science behind our hidden perceptual powers, but demonstrates how increased awareness of these abilities can actually lead us to enhance how we use them.

See also: Website for the book

Cro-Magnon: How the Ice Age Gave Birth to the First Modern Humans by Brian Fagan (Bloomsbury, 2010)

(link for UK)

Product description from the publisher:

Cro-Magnons were the first fully modern Europeans—not only the creators of the stunning cave paintings at Lascaux and elsewhere, but the most adaptable and technologically inventive people that had yet lived on earth. The prolonged encounter between the Cro-Magnons and the archaic Neanderthals and between 45,000 and 30,000 years ago was one of the defining moments of history. The Neanderthals survived for some 15,000 years in the face of the newcomers, but were finally pushed aside by the Cro-Magnons’ vastly superior intellectual abilities and cutting-edge technologies, which allowed them to thrive in the intensely challenging climate of the Ice Age.
What do we know about this remarkable takeover? Who were the first modern Europeans and what were they like? How did they manage to thrive in such an extreme environment? And what legacy did they leave behind them after the cold millennia? The age of the Cro-Magnons lasted some 30,000 years—longer than all of recorded history. Cro-Magnon is the story of a little known, yet seminal, chapter of human experience.

See also: Author’s website

Reality Hunger: A Manifesto by David Shields (Knopf, 2010)

(link for UK)

An open call for new literary and other art forms to match the complexities of the twenty-first century.

Reality TV dominates broadband. YouTube and Facebook dominate the web. In Reality Hunger: A Manifesto, his landmark new book, David Shields (author of the New York Times best seller The Thing About Life Is That One Day You’ll Be Dead) argues that our culture is obsessed with “reality” precisely because we experience hardly any.

Most artistic movements are attempts to figure out a way to smuggle more of what the artist thinks is reality into the work of art. So, too, every artistic movement or moment needs a credo, from Horace’s Ars Poetica to Lars von Trier’s “Vow of Chastity.” Shields has written the ars poetica for a burgeoning group of interrelated but unconnected artists in a variety of forms and media who, living in an unbearably manufactured and artificial world, are striving to stay open to the possibility of randomness, accident, serendipity, spontaneity; actively courting reader/listener/viewer participation, artistic risk, emotional urgency; breaking larger and larger chunks of “reality” into their work; and, above all, seeking to erase any distinction between fiction and nonfiction.

The questions Reality Hunger explores—the bending of form and genre, the lure and blur of the real—play out constantly all around us. Think of the now endless controversy surrounding the provenance and authenticity of the “real”: A Million Little Pieces, the Obama “Hope” poster, the sequel to The Catcher in the Rye, Robert Capa’s “The Falling Soldier” photograph, the boy who wasn’t in the balloon. Reality Hunger is a rigorous and radical attempt to reframe how we think about “truthiness,” literary license, quotation, appropriation.

Drawing on myriad sources, Shields takes an audacious stance on issues that are being fought over now and will be fought over far into the future. People will either love or hate this book. Its converts will see it as a rallying cry; its detractors will view it as an occasion for defending the status quo. It is certain to be one of the most controversial and talked-about books of the year.

There’s already lots of response to this book, so here is a link to the latest Google news search results.

See also: Author’s website

With 21 all 5-star customer reviews on Amazon.com, this must be a book that exemplifies its subject matter: Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead (HarperBusiness, 2010)

(link for UK)

Product description from the publisher:

What triggers fascination, and how do companies, people, and ideas put those triggers to use?

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It’s more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

To explore and explain fascination’s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar “Just Say No” program actually increased drug use among teens, by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog.

Whether you realize it or not, you’re already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

See also: Author’s website

Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose by Deirdre Barrett (W.W. Norton, 2010)

(link for UK)

Product description from the publisher:

A Harvard psychologist explains how our once-helpful instincts get hijacked in our garish modern world. Our instincts—for food, sex, or territorial protection— evolved for life on the savannahs 10,000 years ago, not in today’s world of densely populated cities, technological innovations, and pollution. We now have access to a glut of larger-than-life objects, from candy to pornography to atomic weapons—that gratify these gut instincts with often-dangerous results. Animal biologists coined the term “supernormal stimuli” to describe imitations that appeal to primitive instincts and exert a stronger pull than real things, such as soccer balls that geese prefer over eggs. Evolutionary psychologist Deirdre Barrett applies this concept to the alarming disconnect between human instinct and our created environment, demonstrating how supernormal stimuli are a major cause of today’s most pressing problems, including obesity and war. However, Barrett does more than show how unfettered instincts fuel dangerous excesses. She also reminds us that by exercising self-control we can rein them in, potentially saving ourselves and civilization.

The Art of Choosing by Sheena Iyengar (Twelve, 2010)

link for UK

Product description from the publisher:

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

The Brain and the Meaning of Life by Paul Thagard (Princeton University Press, 2010).

(link for UK)

Product description from the publisher:

Why is life worth living? What makes actions right or wrong? What is reality and how do we know it? The Brain and the Meaning of Life draws on research in philosophy, psychology, and neuroscience to answer some of the most pressing questions about life’s nature and value. Paul Thagard argues that evidence requires the abandonment of many traditional ideas about the soul, free will, and immortality, and shows how brain science matters for fundamental issues about reality, morality, and the meaning of life. The ongoing Brain Revolution reveals how love, work, and play provide good reasons for living.

Defending the superiority of evidence-based reasoning over religious faith and philosophical thought experiments, Thagard argues that minds are brains and that reality is what science can discover. Brains come to know reality through a combination of perception and reasoning. Just as important, our brains evaluate aspects of reality through emotions that can produce both good and bad decisions. Our cognitive and emotional abilities allow us to understand reality, decide effectively, act morally, and pursue the vital needs of love, work, and play. Wisdom consists of knowing what matters, why it matters, and how to achieve it.

The Brain and the Meaning of Life shows how brain science helps to answer questions about the nature of mind and reality, while alleviating anxiety about the difficulty of life in a vast universe. The book integrates decades of multidisciplinary research, but its clear explanations and humor make it accessible to the general reader.

See also: Website for the book, including a sample chapter and links to cited websites.

The Warcraft Civilization: Social Science in a Virtual World by William Sims Bainbridge (MIT Press, 2010).

(link for UK)

Product description from the publisher:

World of Warcraft is more than a game. There is no ultimate goal, no winning hand, no princess to be rescued. WoW contains more than 5,000 possible quests, games within the game, and encompasses hundreds of separate parallel realms (computer servers, each of which can handle 4,000 players simultaneously). WoW is an immersive virtual world in which characters must cope in a dangerous environment, assume identities, struggle to understand and communicate, learn to use technology, and compete for dwindling resources. Beyond the fantasy and science fiction details, as many have noted, it’s not entirely unlike today’s world. In The Warcraft Civilization, sociologist William Sims Bainbridge goes further, arguing that WoW can be seen not only as an allegory of today but also as a virtual prototype of tomorrow, of a real human future in which tribe-like groups will engage in combat over declining natural resources, build temporary alliances on the basis of mutual self-interest, and seek a set of values that transcend the need for war.

Bainbridge explored the complex Warcraft universe firsthand, spending more than 2,300 hours there, deploying twenty-two characters of all ten races, all ten classes, and numerous professions. Each chapter begins with one character’s narrative, then goes on to explore a major social issue—such as religion, learning, cooperation, economy, or identity—through the lens of that character’s experience.

What makes WoW an especially good place to look for insights about Western civilization, Bainbridge says, is that it bridges past and future. It is founded on Western cultural tradition, yet aimed toward the virtual worlds we could create in times to come.

See also: Author interview at Inside Higher Ed (found via @mitpress on twitter)

Starring Claire Danes, this HBO film is based on the books Emergence: Labeled Autistic and Thinking in Pictures: My Life with Autism. Oliver Sacks wrote about Grandin in An Anthropologist On Mars.

See also: Temple Grandin at Amazon.com & at Wikipedia

Huffington Post on the movie, including an interview with Ms Grandin

“Monsters and Critics” reportedly calls this “one of HBO’s finest films” but I wasn’t able to access their review at the time of writing this post…

Hard to resist a book with a caped librarian superhero! Besides, it got a starred review at Publishers Weekly…

This Book Is Overdue!: How Librarians and Cybrarians Can Save Us All by Marilyn Johnson (Harper, 2010)

(link for UK)

Product description from the publisher:

Buried in info? Cross-eyed over technology? From the bottom of a pile of paper and discs, books, e-books, and scattered thumb drives comes a cry of hope: Make way for the librarians! They want to help. They’re not selling a thing. And librarians know best how to beat a path through the googolplex sources of information available to us, writes Marilyn Johnson, whose previous book, The Dead Beat, breathed merry life into the obituary-writing profession.

This Book Is Overdue! is a romp through the ranks of information professionals and a revelation for readers burned out on the clichés and stereotyping of librarians. Blunt and obscenely funny bloggers spill their stories in these pages, as do a tattooed, hard-partying children’s librarian; a fresh-scrubbed Catholic couple who teach missionaries to use computers; a blue-haired radical who uses her smartphone to help guide street protestors; a plethora of voluptuous avatars and cybrarians; the quiet, law-abiding librarians gagged by the FBI; and a boxing archivist. These are just a few of the visionaries Johnson captures here, pragmatic idealists who fuse the tools of the digital age with their love for the written word and the enduring values of free speech, open access, and scout-badge-quality assistance to anyone in need.

Those who predicted the death of libraries forgot to consider that in the automated maze of contemporary life, none of us—neither the experts nor the hopelessly baffled—can get along without human help. And not just any help—we need librarians, who won’t charge us by the question or roll their eyes, no matter what we ask. Who are they? What do they know? And how quickly can they save us from being buried by the digital age?

See also: Webpage for the book